When it comes to the competitive and cutthroat world of the nightclub business, it's adapt or die. Ice, one of the only stand-alone nightclubs in Las Vegas is on the verge of its first anniversary and the honeymoon is just about over....
When it comes to the competitive and cutthroat world of the nightclub business, it's adapt or die. Ice, one of the only stand-alone nightclubs in Las Vegas is on the verge of its first anniversary and the honeymoon is just about over. Watch as owner Ed Williams gives Ice a total and complete renovation starting with the way he promotes his club by importing hot-shot party promoter Allison Melnick from Hollywood. Bad move Ed. Allison rubs everyone the wrong way - management, staff, and even Ed himself. Watch the sparks fly as we follow all the sexy and pressure-packed action involved in trying to make Ice the ultimate nightlife experience.
